Search Engine Optimization (SEO) is the process of preparing your web content to be favorably indexed by Google, Yahoo!, Bing, etc. and then properly marketed.
The easiest way to think of the concept is to think of your website as a billboard on the Internet. Search engines are the highways. If your billboard is facing away from the road, no one traveling on the highway will see it. Consequently, any money you have spent putting up the billboard would be wasted, and it would be silly to expect such a billboard to produce a worthwhile return on investment.
For your website to be effective, it must be structured in a way that is easily indexed by the search engines, and it must be populated with content that is meaningful and useful to travelers along the Internet highway. That’s why SEO is important.
Search engines take several aspects of your web content into consideration. The word choices, amount of text, formatting of text, website structure, links on your site, and much more are examined in comparison to that of your competition. Google, Bing, and Yahoo! all care about the quality and amount of relevant information, as well as its usefulness to potential visitors who search using various keywords.
If you want your site to be competitive, it must be prepared (optimized) accordingly.
We are recognized, experienced experts credentialed in the ever-changing field of Search Engine Optimization. If your website isn’t getting the results you expect or desire, contact us and we’ll evaluate what it will take to make your billboard face oncoming traffic.