Search Engine Optimization
SEO allows your site to become visible to search engines, increasing your rankings and in turn bringing more valuable traffic to your site.
We live in a digital world, so it’s easy to see the importance of having a website for your business. A website is a great way for potential customers to find and learn more about your business, allowing them the freedom to search for information in their own time, rather than being required to call during business hours to find the information they need.
However, a site on its own is like a billboard facing away from the highway. Without search engine optimization, there’s no way for potential customers to find your website.
Why You Might Need SEO
SEO is about much more than just keywords and linking – it’s about helping your site be found by the right people. If you can relate to any of the following issues, don’t worry! We can help you find a solution with SEO.
- Unable to find your site on Google
- Too much spent on paid ads
- Not enough leads or traffic
- Outranked by competitors
What Is SEO?
Search engine optimization, otherwise known as SEO, is the practice of implementing online standards to allow search engines to crawl and navigate your site more easily. As experts in SEO, we stay up to date with current best practices, so you don’t have to. Search engines are always tweaking and perfecting their algorithms, meaning that SEO is a moving target. Our goal is to offer you top-notch SEO services, so your site ranks competitively, helping your business succeed.
Good SEO involves:
- On-Page SEO
- Technical SEO
- Off-Page SEO
- And sometimes Local SEO
How SEO Can Help Your Business
As a business in this modern, digital age, chances are you have a website. Unfortunately, just having a website isn’t enough for your business to be found online. Instead, you also have to think about search engine optimization. SEO allows search engines, like Google, to understand what your site is about. From there, search engines will rank the sites based on key factors – such as experience, expertise, authority and trustworthiness.
Your goal as a business owner is to make sure that your website meets the ranking factors used by search engines, ideally better than your competition, allowing your site to rank well when customers search for relevant keywords.
Without SEO, you could have the most visually appealing website design with all the bells and whistles, but potential customers would struggle to find it online.
How We Do Search Engine Optimization
We believe that search engine optimization requires an all-encompassing approach to ensure you see the results you want. That’s why we break our approach into three main categories.
Choose WebDrafter For SEO​
At WebDrafter, we have been committed to our clients since 1999. We take pride in our work and enjoy the constant challenge of staying up to date with the newest best practices. As search engines continue to change their algorithms, SEO will continue to change and adapt to help your site be found for relevant keywords.
When you choose WebDrafter, you choose to work with an SEO company dedicated to helping your site improve its rankings, helping you in turn increase traffic and sales. However, we understand that getting potential customers to your site isn’t enough – we also aim to help you optimize the content already on your site or create new content to encourage potential customers to choose your business once they reach your site.
Are you ready to start the process of helping your website rank higher and be more optimized for potential customers? Give us a call today! We can run a Free SEO Audit for your business and let you know what areas we are confident we can improve.
Contact Us About Search Engine Optimization
Learn more about search engine optimization today! Call WebDrafter at (717)-589-7812 or request a free quote.