Search Engine Marketing
SEM helps you improve your rankings, increasing the likelihood of a potential customer finding your site over a competitor’s
What is SEM?
Search engine marketing, or SEM, is the best way to continually improve your rankings. There are two main categories of SEM: organic and PPC (pay per click).
Organic marketing focuses on content creation and ongoing search engine optimization, with the intent to naturally boost your rankings over time. This type of SEM creates lasting results, compounding over time and allowing you to remain competitive. Organic marketing also draws more attention than ads in many cases. While some ads show above organic listings, over 80% of people would rather choose an organic listing than paid ads.
PPC campaigns are a little different. These campaigns require you to set a budget and pay for an ad that shows on the search engine. As long as you can continue paying, you will compete with other businesses paying for ads for the same keywords for the top ad spot. However, as soon as you stop paying or pause your campaign, there are no lasting results.
There’s a time and place for both organic marketing and PPC campaigns, and we are happy to help you determine whether you need just one or a combination to achieve your business goals. Organic marketing is a great option for a long-term focus on marketing and improving traffic to your site, while a PPC campaign is a great option to highlight a sale or draw customers to your site during a slow season.
Your website is your business’s online storefront – whether you offer products or services, this is where customers or clients should be able to learn about you. However, just having a great website doesn’t mean that they can find you. The first step to being found online is search engine optimization, and while many may think that’s all they need to do, there’s still another step: search engine marketing. Search engine marketing can help you elevate your online presence, driving targeted traffic to your website and allowing potential customers to find you when they need your products or services.
Why You Might Need SEM
SEM is a key piece in ensuring that your website can be found on Google and other search engines. From new content to finding new opportunities to link to your site, marketing can encompass a wide range of pieces to help your site rankings improve. If you can relate to any of the following struggles, don’t worry – our SEM services can help you!
- Unable to find your site on Google
- Too much spent on paid ads without results
- Not enough leads or traffic
- Outranked by competitors
How SEM Can Help Your Business
Over time, without updates, any website will begin to feel stagnant and outdated. Search engine marketing allows us to help your business stay fresh with new content on a regular basis. This new content allows you to target more keywords and service locations, giving you more chances to rank well on Google and other search engines.
The more relevant keywords your site can target, the more likely it is that you will be found for all of your services. However, it is important to rely on an expert to manage your SEM, as there are many best practices to consider making sure that the work you are doing is helping and not hurting your site!
Choose WebDrafter for SEM
At WebDrafter we are proud to stay up to date on the best practices for SEM. This allows us to make sure that your site is seeing better results through our marketing efforts. We can create and optimize content for your site, so you can focus on running your business.
SEM is a practice best left to professionals. As search engines are always changing, so are the best practices when it comes to SEM. This means that staying up to date on the dos and don’ts can be a full-time job in and of itself. Most business owners don’t have the time to dedicate to keeping up with best practices, which is where WebDrafter is proud to step in.
Contact Us About Search Engine Marketing
Learn more about search engine marketing today! Call WebDrafter at (717)-589-7812 or request a free quote.