We are experienced in successfully “beating down” negative content appearing in search engine results.

If you need help restoring a tarnished public image, we can examine your situation, evaluate an appropriate course of action, strategize your recovery, and implement the necessary campaign to suppress or even remove the negative material, replacing it with positive content.

It happens. You can make some of the people happy all of the time, and you can make all of the people happy some of the time. But you can’t make everyone happy all of the time. Once in awhile everyone makes a mistake– it’s unavoidable. At the end of the day, being successful in business and having a great reputation isn’t about never making a mistake. What really matters is how you handle the mistake and manage the client’s relationship.

But what about the rare exception when a customer is unreasonable? Or the case where hearsay and rumor spread online to blogs and customer review sites? Worst case, what do you do if an honest mistake is exploited by the news media? The results can be devastating to your business and your reputation.

All it takes is one person with an axe to grind and they can make big ripples in your otherwise smooth pond. Even if you eventually manage to resolve the problem in a congenial way, once bad press hits the search engines you have an uphill battle. Traffic and the popularity of web content are major contributors to search engine ranking positions of articles, reviews, blog posts, etc. Human nature is that people love to see other people’s “dirty laundry”, and the more people click on negative content, the more Google (and other search engines) interpret the content as relevant to your business. The Internet has a long memory. If left unchecked, your public image can go into a tailspin.