Local Search Engine Optimization
Local search engine optimization (SEO) can help you attract local traffic – creating brand awareness and boosting your rankings.
Chances are, we don’t need to tell you the importance of having a website for your business. Most businesses understand the importance of their online presence for attracting potential customers. However, many businesses don’t understand the importance of local SEO.
Local SEO isn’t just about keywords and rankings; it’s a strategic process crafted to rocket your business to the front of local searches. It’s about working with search engine algorithms to ensure that when someone in your neighborhood searches for what you offer, your business is the first thing they see.
Without it, you could provide the best service in the area, but you may still struggle to be found by potential customers during an online search.
What is Local SEO?
Local search engine optimization, or local SEO, is the practice of optimizing your online presence to increase local traffic and brand awareness. There are three main factors used to determine local rankings: relevance, distance and prominence. However, just like SEO is always changing to account for updates to search engine algorithms, so is local SEO. That’s why we are proud to be experts in local SEO – staying up to date with current best practices, so you don’t have to. Our goal is to help you receive superior local SEO, so you can boost local visibility for your business.
Good local SEO involves optimizing your Google Business Profile (GBP), crafting local keywords, publishing content relevant to your area and more!
Why You Might Need Local SEO
Local SEO is about much more than just keywords and updating your Google Business Profile – it’s about helping your site be found by the right people. If you can relate to any of the following issues, don’t worry! We can help you find a solution with local SEO.
- Unable to find your site on Google Local Pack
- Too much spent on paid ads without results
- Not enough leads or traffic from your area
- Outranked by local competitors
How Local SEO Can Help Your Business
Depending on your product or service, your business may exclusively work in your local area. However, if your online presence isn’t optimized to be found locally, you may find yourself struggling to compete with other businesses in the area. That’s where local SEO comes in. When searching for a product or service in a specific area, search engines provide local rankings – meaning all of your direct competitors in the area are competing for that #1 spot.
Your site could be more user friendly and visually appealing than your competitors’ sites, but without local SEO potential customers may struggle to find you.
Choose WebDrafter for Local SEO
At WebDrafter, our dedication to clients spans back to 1999. We take pride in our work and enjoy the ongoing challenge of keeping up to date with the latest best practices. As search engine algorithms evolve, local SEO must adapt to ensure your site ranks for relevant keywords in your area.
Choosing WebDrafter means selecting a local SEO partner committed to enhancing your site’s visibility on the Google Local Pack and rankings for local searches. This, in turn, boosts traffic and sales from local customers. We recognize that driving potential customers to your site is just the beginning. We also focus on optimizing existing content or crafting new material to entice customers to choose your business once they arrive.
Local SEO Audit
Ready to elevate your website’s local rankings and tailor it for potential customers? Contact us today! We offer a Free SEO Audit for your business to pinpoint areas where we can confidently assist you.
Our SEO audit covers a range of important factors that can influence your local SEO – including citation management, review management and on-page local SEO. If you aren’t sure what the status of your website’s local SEO is, our audit will cover your strengths and growth points where we can help you!
Contact Us About Local Search Engine Optimization
Learn more about local search engine optimization today! Call WebDrafter at (717)-589-7812 or request a free quote.