Search Engine Optimization (SEO) for Top Website Rankings
Search Engine Optimization (SEO) is the process of making your website search engine friendly to enhance its merit for ranking purposes. When Google, Yahoo!, Bing, and other search services look at your site, they use programs (often called “spiders”) to crawl (explore) your website and take inventory of the content. This process, called “indexing” your website, collects text and link information about your website and uses the information to evaluate how your site compares to the merit of other sites for various search terms.
When search engines index your website, they use a variety of criteria to score it. Each search service weighs (or emphasizes) criteria differently. To achieve meaningful results in preparing your site to be indexed, is not as simple as placing a few keywords on the site and “hoping for the best.” Some elements of your site are weighed heavier than others, and your overall position in the natural search engine rankings is largely derived from the cumulative merit of the combined factors. Therefore, to properly optimize your website, your search engine optimizer must pay careful attention to the many details of your site and make adjustments to content, style, and structure.
Search engine optimization (SEO) should be done by an experienced, certified professional who can demonstrate results via client portfolios that show proven success in achieving top ranking positions on search engine results pages. Doing it wrong can actually damage your search engine position or even get your domain name banned from search engine listings. Impeccable SEO ethics and SEO industry “best practices” must be followed to ensure that your site is indexed properly with a good quality score for top search engine organic rankings.
Expert Search Engine Optimization requires a thorough website SEO Consultation, detailed search engine market research, and text and link analysis. Once your website is optimized properly, your Search Engine Optimizer should monitor the Google Quality Score and other metrics associated with your site’s merit to ensure the site is managed for successful search engine marketing (SEM).
In addition to performing Search Engine Optimization, we also teach certification courses to Web professionals.
We are a Google Adwords Certified Partner and recognized experts published on the topic of SEO and SEM. We have a portfolio of clients ranked in top positions on search engines for competitive keywords (often in the coveted page one, number one spot).
Be sure to read our articles about SEO/SEM, and register for one of our two-hour SEO/SEM Webinars to learn more.