Search Engine Marketing for Top Website Positions
Search Engine Marketing (SEM) is the process of actively promoting a website via Internet methods to achieve favorable, prominent positioning for desired keywords. It can be divided into two main categories: organic marketing and subscribed marketing. Search engine marketing is performed using local, regional, national, or international strategies.
Reach local listings and markets on search engines by focusing on your local, direct competition. Achieve regional and national results by expanding efforts to include wider markets. Local, geo-targeted search engine marketing is intended to dominate search engine listings using relevant keywords and location-specific strategies. In comparison, regional or national merit is achieved through broader marketing techniques.
Your site should be optimized prior to marketing. Search engine optimization (SEO) has a direct impact on the effectiveness of your SEM efforts. A well-optimized site earns a good Google Quality Score, which translates to lower subscribed marketing costs and better organic indexing. Marketing an unoptimized or poorly optimized website delays results and may completely compromise your search engine promotion efforts.
Organic Marketing and Subscribed Marketing can both be effective if performed properly on a search engine optimized website. Each has its strengths and weaknesses. Organic marketing has “staying power” over time with a smaller budget, but it can take time to achieve desired results. Subscribed marketing (pay-per-click, pay-per-impression, or pay-per-placement) delivers more immediate results but may be short-lived based on budget limitations.
Search Engine Marketing is an ongoing process, usually performed monthly, quarterly, or seasonally, to establish solid search engine positioning. Optimizing your site is not enough. You must actively promote it to achieve results. As with any marketing, you should establish a budget for SEM. The benefit to SEM is that Internet marketing is often much less expensive, but far more effective, than traditional methods.
Every Search Engine Marketing (SEM) campaign we provide is customized and month-to-month. No long term contracts. We work within your budget to achieve results. Call us at 866.421.3723 for a free website SEM consultation.
In addition to performing Search Engine Optimization, we also teach certification courses to Web professionals.
We are a Googe Adwords Certified Partner and recognized experts published on the topic of SEO and SEM. We have a portfolio of clients ranked in top positions on search engines for competitive keywords (often in the coveted page one, number one spot).
Be sure to read our articles about SEO/SEM, and register for one of our two-hour SEO/SEM Webinars to learn more.