So, you’ve got a beautiful new website designed and written by WebDrafter.com. What’s next? It’s time to show it off and get it out there! And today, one of the best ways to do that is with social media marketing. It is important to note however, that not all social media sites are created equal and are right for your business. So, we’d like to discuss the different channels, what they do and how they can help your overall SEO.
So what are the main social media platforms?
Facebook – Creating interesting posts about products, promotions, services as well as fun, seasonal tips will increase exposure to potential customers. They also help you reach a targeted audience and build brand loyalty. When a customer sees you on Facebook, you become like a friend to them and they will enjoy seeing what you’re up to. Most, if not all businesses, can benefit from having a Facebook account as long as their posts remain steady, on brand and engaging.
Twitter – Frequent, engaging Tweets help keep your business current. Twitter works best for immediate, in-the-now information about your business. For example, a roofing repair company should Tweet after a recent hail storm to let customers know they specialize in hail damage repair.
Pinterest – Pinterest is best for brands that have a very visual experience. For example, interior design and remodeling lends well to Pinterest. You can pin your own finished projects or pin inspiration for customers.
Google+ & Google Business– Google+ is a sharing platform that allows people and businesses to share content on their profile and connect with others. Google has also recently rolled out a new feature to all small businesses called Google Posts. Businesses can now create posts about promotions, products and other topics to get the word out.
Linkedin – We can create a Linkedin company page complete with logo, images and a complete description of what your company does, its specialties, its employees and what makes it unique.
YouTube – This is where you can really get creative! YouTube is a great place to host product tutorials, customer testimonials and whatever else you think can be brought to life through the video format!
Instagram – Highly visual, Instagram is great for companies with a lot of visuals to show off and share. Post photos of new products or events you’ve attended and let your followers know what you’ve been up to.
These are some pretty powerful tools but they each need a strategy behind them to work for your business. Without a social media strategy, your posts and pins become arbitrary and don’t work to draw traffic to your site. At WebDrafter, we not only write and manage your social media posts, we also design a strategy. Did you know that according to DreamGrow, less than 25% of Twitter accounts are actually active? An inactive account not only looks bad but it’s not doing anything to drive business. And that’s the ultimate goal of social media; to bring people to your site.
The Big Picture & SEO
Google and other search engines are constantly working to offer the most relevant search results possible. Social media has become one of the major factors in ranking websites in these search results. By creating engaging and shareable content on these social media platforms, you are signaling to search engines like Google that people enjoy your brand, thus giving you increased domain authority over sites that aren’t as active on social media.
Social media isn’t just a fad. It’s a trending requirement for the long term success of any business or organization. Did you know that approximately 71% of consumers who have a good social media experience with a brand are likely to recommend it to others?
Social media marketing gives your business a personality so customers feel your company is part of their lifestyle. It allows you to engage one-one-one with them, offering a human voice to your business. People use social media to connect with people, to be entertained, and to find information. And, that’s the goal of our social media marketing team here at WebDrafter: to engage, inform and interact. We want you to become a household name to your target audience, and when people ‘like’ or ‘share’ the unique content we’ve created for you on Facebook or Twitter, we enjoy knowing it will be seen by their entire network of friends and family.
Interested in learning more about how social media marketing can help your business? Give us a call, Contact Us on our site, follow us Facebook or Tweet us @WebDrafter and we can tell you all about social media marketing and answer any questions you might have.