If you are looking for information about effective, traditional methods of promoting your business, please refer to the Marketing section of my book, “Website 411: Business Survival in an Internet Economy.” I touch on a variety of ways to earn a return on your Website investment in that section, including a brief discussion of paid-for advertising, subscribed links, and so…    Continue Reading

Regardless of whether you own a service-oriented business or one that primarily sells products, using the Web to accept payment is becoming a “must” in today’s economy. Nowadays, more people pay their bills online than ever before. People use credit cards to pay for more than half of what they spend (either because they’re broke and need to revolve, or…    Continue Reading

Search Engine Marketing (SEM) is the ongoing process of promoting your website on the Internet in attempts to achieve better placement on search engines for your chosen keywords. There are a number of ways SEM can be performed, broken down into two major categories: organic and subscribed. Organic marketing, if done correctly, covers methods that result in your website being…    Continue Reading