“I had a client who had me build a website, and then we optimized it for the search engines. After a few short months, the site was achieving prominent placement on the search engines, both organically and in paid-for listings. Then, suddenly and unexpectedly, I received a call from the client that he had signed a contract with another search…    Continue Reading

Dollars are scarce in today’s economy. Phone book advertisements, radio spots, billboards, and other forms of advertisements have not become any cheaper in recent times, and in fact, costs are on the rise. In uncertain financial times, it can be very uncomfortable to sign a contract binding your business into a predefined term that commits you to spend hundreds or…    Continue Reading

If you’re hoping that I’ll cover the magic formula to guarantee yourself the #1 top placement on search engines here, you can stop reading now. I can’t. I don’t know it. Neither does anybody else, by the way. And even if they did, they wouldn’t within 30 days. Here’s the deal, folks. Search engines are a moving target. They HAVE…    Continue Reading

Let’s assume for a moment that you own a business and want to go about getting people to find it online via search engines. And we’ll also assume that you want to promote awareness about your business via social media venues such as Facebook, Twitter, Pinterest, LinkedIn, Google+, etc. It is all-too-easy to become immersed in the sea of acronyms…    Continue Reading

You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many options available to you , and some of them will be better suited for your particular goals than others. Up…    Continue Reading