Online marketing, like any specialization, has its own language. There are terms, acronyms and phrases that may confuse those new to the industry. With the world becoming digitally focused and more and more people finding their information online, it’s important for business owners and consumers alike to understand more about online marketing. With this blog post, we hope to give… Continue Reading
Offering financial services, HPO made a smart investment updating their website to better match the quality of service they provide.
No business is perfect. We all make mistakes, and no matter how hard we try, we will never be able to please everyone. So, what do you do when a customer leaves a bad review online? As an online marketing company, we’ve dealt with this issue many times. We will provide some tips to help you through it. First, it’s… Continue Reading
Your company’s website should be thought of as your MVE (most valuable employee). It serves as the international face of your company. It provides marketing, promotional and sales opportunity (and more) to prospective customers and clients in whatever geographical region you wish to target. The website is a point of contact, a gateway through which sales are generated and driven… Continue Reading
It’s easy to create a new blog post. Once you’re logged into your WordPress website follow these steps: 1. On the left-hand sidebar click the “Posts” link. This will show you all of the posts that are currently on the website. 2. To add a new post, under the link “Posts” click the navigation item “Add New.” This will take… Continue Reading